Thursday Nov 20th    
   
 





















 

COK’s 2007 Holiday Party & Year in Review

Dear Friends,

Watch COK’s year in review video.

With your help, our efforts throughout 2007 to expose the miseries endured by farmed animals and promote the concept of not eating them reached new heights—from our first ever “Best Vegetarian Restaurant” contest on VegDC.com that generated a phenomenal news story on Washington, D.C.’s NBC-4 to our Morningstar Farms campaign victory in which the Kellogg subsidiary announced it will reduce its use of eggs by at least one million in 2008 and it will also create new vegan products!

All of our efforts—every investigation, every campaign, and every program—are only made possible by kindness and generosity of our members, like you. Together, we are creating a more compassionate world.

Please accept our heartfelt gratitude for your dedication to animals, and thank you for choosing compassion over killing.

With gratitude,
Erica Meier
Executive Director

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Click the image above to watch our video highlighting COK’s accomplishments throughout 2007.

COK Celebrates Another Year of Compassionate Action for Animals

On December 15, more than 200 COK supporters, including our special guest speaker Dan Piraro, gathered at the MamaSita Cultural Center in Washington, D.C. to celebrate another year of effective advocacy for animals at our annual holiday party. The event was a huge success thanks to all the D.C.-area restaurants that generously filled the room with delicious vegan food, the dozens of companies that donated items for our silent auction and gift bags, the many volunteers who helped organize the event, and everyone who joined us for this special evening. Thank you!

Click a thumbnail above to view a larger image and caption.

2007: A Year in Review—Putting Compassion into Action

  • After COK and Vegan Outreach teamed up to launch MorningstarEggFacts.com, a campaign website asking consumers to urge Morningstar Farms to stop using eggs, the Kellogg subsidiary announced that in 2008, it will use one million fewer eggs while also creating more vegan options!
  • COK hosts its first annual “Best Vegetarian Restaurant” contest on VegDC.com, and announced Java Green as the overall winner.
  • NBC-4 in Washington, D.C. runs a phenomenally positive story about the many benefits of a vegetarian diet, featuring Java Green and COK’s work to protect animals. After covering this story, the reporter, Wendy Rieger, announced that she is now a vegetarian.
  • COK newest 30-second pro-vegetarian ad, “Exploring Your Food” aired nationally on MTV, reaching countless youthful viewers with a message of compassion.
  • COK designed a new Hard-Boiled Truth ad, asking readers “What’s Inside Your Egg Carton?” The full-page ad ran in two issues of Ms. magazine—once on the outside back cover and once in the inside front cover—exposing the cruelties inside egg factory farms.
  • WGAL-8 in Lancaster, Pa., featured a final story in the case of criminal animal cruelty against the owner and manager of Esbenshade Farms, one of the state’s largest egg factory farms. While the judge did not rule in the hen’s favor, the news report features an interview with COK and reveals the cruel conditions forced upon these birds. The story ends by letting viewers know that COK will continue to ask consumers to choose compassion by simply leaving eggs out of their shopping carts.
  • COK releases “Easter Bunny Eggsposed,” a spoof television news report revealing the miseries of egg production—it’s been viewed online tens of thousands of times.
  • COK’s new egg carton flyer aims to expose the horrors of egg production as well as how the industry scrambles the truth.
  • COK celebrated our second annual National Veggie Hot Dog Day in July with more than 30 feed-in and leafleting events hosted from coast to coast.
  • COK launches two new online dining guides: VegAustin.com & VegBaltimore.com.
  • Washington, D.C.’s NBC-4 featured COK in a Going Green news report about vegetarian Thanksgiving feasts.
  • COK hosts more than 70 vegetarian outreach activities in the Washington, D.C.-area including feed-ins, tabling events, leafleting outings, and workshops at local schools.
  • Throughout 2007, COK distributed more than 275,000 pieces of pro-vegetarian literature, including our Vegetarian Starter Guide, Vegetarian Guide to D.C. and Surrounding Areas, and Easy Vegan Recipes booklet.
 
 
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