With your help, our efforts throughout 2007 to expose the miseries endured by farmed animals and
promote the concept of not eating them reached new heights—from
our first ever “Best Vegetarian Restaurant” contest on
VegDC.com that generated a phenomenal news
story on Washington, D.C.’s NBC-4
to our Morningstar
Farms campaign victory in which the Kellogg subsidiary announced it will reduce
its use of eggs by at least one million in 2008 and it will also create new vegan products!
All of our efforts—every investigation, every campaign, and every program—are
only made possible by kindness and generosity of our members, like you. Together, we are
creating a more compassionate world.
Please accept our heartfelt gratitude for your dedication to animals, and thank you for
choosing compassion over killing.
With gratitude,
Erica Meier
Executive Director
Click the image above to watch our video highlighting COK’s accomplishments throughout 2007.
COK Celebrates Another Year of Compassionate Action for Animals
On December 15, more than 200 COK supporters, including our special guest
speaker Dan Piraro, gathered at the MamaSita Cultural Center in Washington,
D.C. to celebrate another year of effective advocacy for animals at our
annual holiday party. The event was a huge success thanks to all the
D.C.-area restaurants that generously filled the room with delicious vegan
food, the dozens of companies that donated items for our silent auction and
gift bags, the many volunteers who helped organize the event, and everyone
who joined us for this special evening. Thank you!
Click a thumbnail above to view a larger image and caption.
2007: A Year in Review—Putting Compassion into Action
After COK and Vegan Outreach teamed
up to launch MorningstarEggFacts.com,
a campaign website asking consumers to urge Morningstar Farms to stop using eggs, the
Kellogg subsidiary announced that in 2008, it will use one million fewer eggs while also
creating more vegan options!
NBC-4 in Washington, D.C. runs a phenomenally
positive story about the many benefits
of a vegetarian diet, featuring Java Green and COK’s work to protect animals.
After covering this story, the reporter, Wendy Rieger, announced that she is now
a vegetarian.
COK newest 30-second pro-vegetarian ad, “Exploring
Your Food” aired nationally on MTV, reaching countless youthful viewers with
a message of compassion.
COK designed a new Hard-Boiled Truth ad, asking readers
“What’s
Inside Your Egg Carton?” The full-page ad ran in two issues of Ms. magazine—once
on the outside back cover and once in the inside front cover—exposing the cruelties
inside egg factory farms.
WGAL-8 in Lancaster, Pa., featured a final story in the case of criminal animal cruelty
against the owner and manager of Esbenshade Farms, one of the
state’s largest egg factory farms. While the judge did not rule in
the hen’s favor, the news report features an interview with COK and
reveals the cruel conditions forced upon these birds. The story ends by
letting viewers know that COK will continue to ask consumers to choose
compassion by simply leaving eggs out of their shopping carts.
COK releases “Easter
Bunny Eggsposed,” a spoof television news report revealing
the miseries of egg production—it’s been viewed online
tens of thousands of times.
COK’s new egg carton flyer aims to expose the horrors of egg
production as well as how the industry scrambles the truth.
COK celebrated our second annual National Veggie Hot Dog Day in July
with more than 30 feed-in and leafleting events hosted from coast to coast.
COK hosts more than 70 vegetarian outreach activities in the
Washington, D.C.-area including feed-ins, tabling events, leafleting
outings, and workshops at local schools.
Throughout 2007, COK distributed more than 275,000 pieces of pro-vegetarian
literature, including our Vegetarian Starter Guide,
Vegetarian Guide to D.C. and Surrounding Areas, and
Easy Vegan Recipes booklet.
P.O. BOX 9773,
WASHINGTON, DC 20016 | 301-891-2458 | info@cok.net