Fall 2008: COK Empowers MTV Viewers to Stand Up for Animals Every Time They Sit Down to Eat

During the fall 2008 academic semester, COK's hard-hitting commercial-"A Side of Truth"-will blanket the MTV airwaves, giving viewers a brief glimpse of the painful realities kept hidden behind the closed doors of the meat, milk, and egg industries.

This powerful 30-second ad, which further directs viewers to our website TryVeg.com for more information, will air on MTV stations in hundreds of cities nationwide; spreading an important message of compassion for an average of just one penny per view.

COK launched our MTV Commercial Campaign in 2004, as a way to encourage teens and young adults—those shown by research to be the most receptive to vegetarian eating—to stand up for animals every time they sit down to eat, and it's proven to be an incredibly successful and cost-effective campaign! Read what viewers are saying.

Haven't seen our other ads yet? View all seven of COK's 30-second commercials that have aired on MTV.

Help Us Spread the Animals' Message

Your tax-deductible donations are crucial to help us keep this effective advertising campaign going strong. The voices of billions of factory-farmed animals must be heard—and with your support, they will be heard.

Please make a secure online donation today or send a check to:

Compassion Over Killing
P.O. Box 9773
Washington, D.C 20016

Thank you—and rest assured that every dollar you donate towards our MTV Commercial Campaign will be used to secure even more spots for our pro-vegetarian ads!