COK’s Newest Hard-Boiled Truth Ad Asks Readers: What’s Inside Your Egg Carton?
In the last issue of Compassionate
Action, we told you about the launch
of our Hard-Boiled Truth advertising
campaign, which debuted in Ms. and
Bust magazines with a powerful ad
exposing the “Hidden Cost of Eggs.”
We’re excited to share with you the
second ad in this series, shedding even
more light on the miseries endured
by egg-laying hens, that premiered
on the back cover of Ms. magazine’s
spring 2007 issue!
Featuring a mock carton of
“Eggs from Caged Hens,” this eyecatching
ad reveals the painful reality
of egg production as well as the
industry’s rampant use of misleading
marketing claims. In addition to
encouraging hundreds of thousands
of readers to choose egg-free foods,
it further directs them to our website
HardBoiledTruth.com to learn more.
What are readers saying?
I had no idea that these kinds of
atrocities were taking place. I never even
thought about it until I saw your ad
and went to your site. I am absolutely
sickened and horrified by what I’ve seen. I
will never, ever buy eggs again, and I will
encourage everyone I know not to either!
When I saw the pictures of all those
chickens packed in those tiny cages and
the horrible ways they were dying I
almost cried. And that they were being
held in such filthy cages. I would never
want to contribute to something that
inhumane. Thank you for letting people
know about this.
Do you want to place this ad in your
local newspapers or magazines?
Contact us today at info@cok.net to
request a free high-resolution file.
New at COK: Egg Carton Flyers!
You can help expose the daily horrors forced upon
egg-laying hens and encourage others to to demand truth
in labeling on egg cartons by distributing COK’s newest
flyer! Upon opening the imitation egg carton cover, which
fully discloses the cruelty of “Eggs from Caged Hens,”
you’ll find “Egg Production Facts” along with information
about how the egg industry commonly employs deceptive
marketing to scramble the truth.
The back of the flyer also lets others know that the
best way each of us can help laying hens is to simply leave
their eggs out of our shopping carts.
Request your free copies today!
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