COK’s Pro-Vegetarian Commercial Campaign Goes National with “A Side of Truth”

What if fast food restaurants offered diners a side of truth with every meal—truth about where their meat, eggs, and dairy products really come from?

That’s exactly what happens in COK’s newest 30-second commercial—“A Side of Truth”—that blanketed the MTV airwaves during the fall 2006 academic semester, reaching more than 21 million household cable subscribers from coast to coast.

In this powerful ad, a young woman orders food at a drive-thru and ends up face to face with the painful and cruel reality of typical dietary choices. As she discovers the routine miseries endured by animals on factory farms, she speeds away in horror. Viewers are then directed to TryVeg.com where they can learn about the whys and hows of compassionate eating as well as order COK’s free Vegetarian Starter Guide to help them transition to an animal-friendly diet.

In addition to airing on MTV stations nationwide, “A Side of Truth” has also been viewed more than 3,500 times through our profiles on the popular social networking sites MySpace, YouTube, and Facebook!

What Viewers are Saying:

I almost bought fried chicken for lunch today, then remembered your commercial I saw on TV last night. It made me cry and I watched it again just now to remind me of the animals’ suffering. I can no longer condone my enjoyment of meat. If only all stations would show these commercials. It is truly heartbreaking and eye-opening.

Your commercial came on TV while I was eating a chicken sandwich with bacon. I couldn’t finish it and am going to try real hard to become a true vegetarian now. And I’m going to tell my friends about this because I think they’ll be just as freaked out as I am about how these animals are treated and go vegetarian, too.

Learn more about this campaign and watch all six of our MTV commercials!

You can help us serve “A Side of Truth” by making a donation today to our MTV Commercial Campaign Fund!

Your support enables us to continue reaching out to MTV’s youthful and receptive audience with a message of compassion. Make a secure online donation. Thank you!

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